For this project, I developed a native advertising campaign for Vision Party UF, a student-led organization at the University of Florida focused on student government transparency and inclusivity. My role involved crafting a complete campaign strategy - writing a synopsis, identifying the target audience, designing visual mock-ups, and composing a native ad that integrated seamlessly with the Vision Party UF website. Strategically, I aligned the content and design with the organization’s brand voice and platform aesthetic to build trust and encourage engagement. After feedback, I revised the ad for clarity and tone, strengthening my skills in persuasive writing, digital design, and audience-first messaging - skills essential for a future in strategic communication.